Tell Your Story, Build Your Business

What happens when you are ready to share your story because you understand that it is important and can give you a unique advantage but do not quite know where to start? I mean, you look at your entire life, however long it is, 20 or 30 or 50 or 70 years, see the minefield of fascinating experiences it is but have no idea what to include or what to leave out! “How do I pack a life of 70 years into 5 minutes?” someone asked me recently.

On the contrary, you might be someone who looks at your life and wonders, “I have no idea why someone would want to hear what I have to say. There is nothing special about my life; it has been pretty normal and ordinary.”

The challenge with either of these two thoughts is that you have no idea how to package your life experiences in a message that is uniquely yours. You miss out on the opportunity to connecting with a special audience that resonates with what you bring to the table.

You become just one more coach in a world full of coaches! That means there is an incessant struggle for attracting clients and converting them. More so, if you are a coach who sells high ticket programs because people would not pay high ticket money for a generic coach, who they do not connect with.

Use the ‘Tell your Story’ template to write your stories…the kind of stories people love to listen to. It will help you include the ‘extra’ into your ordinary story and enable you to present it as extraordinary, often with a huge dose of inspiration. 

Use it alongside this video:

Remember that we tend to normalise our lives because we live them on a daily basis. But they can be hugely inspirational for someone who needs to hear exactly what we live on an everyday basis.

No more would you need to present a client success case study in the form of facts, but you can do it as a fascinating story instead. No more sounding pushy when you sell because you will sell through stories. No more being preachy when you ‘talk coaching’ because now you will enthral your audience with a transformational story!

In short, you are ready to sparkle through your story!