The Sticky Stories Formula
As a coach, do you sound coachy, preachy or salesy when you talk? Do you end up drowning your audience into data that is hard and not-interesting enough to remember? Or does your message not seem to stick at all?
People do not buy products and services. People buy the emotions those products and services evoke. People also do not buy randomly; they only buy from other people who they trust and connect with.
Stories help us achieve both.
You miss out on the opportunity to connect with your kind of people, your audience that resonates with what you bring to the table.
You become just one more coach in a world full of coaches! That means there is an incessant struggle for attracting clients and converting them. More so, if you are a coach who sells high ticket programs because people would not pay high ticket money for a generic coach, who they do not connect with.
Through ‘The Sticky Stories Formula, this struggle for clients stops because you transform into a storyteller…the kind of storyteller people love to listen to. You learn what the essential elements of a great story are. You get templates that enable you to write powerful stories. You also learn storytelling from analysis of three successful Hollywood movies and a book. You also learn the top tips on storytelling as given by the speechwriter to Barack Obama, when he was in the office! Now, it does not get lush-er than that, does it?
After completing this program, no more would you present a client success case study in the form of facts, but as a fascinating story instead. No more sounding pushy when you sell because you will sell through stories. No more being preachy when you ‘talk coaching’ because now you will enthrall your audience with a transformational story! No more being a dull conversationalist!
In short, you are ready to sparkle and build your business through your story!
I implement the concepts that I teach on the The Sticky Storytelling Formula in every possible communication, be it a conversation or a social media post or a video or whilst speaking from the stage. They work a 100%. That is so because we learn the fundamental principles of storytelling that hold true irrespective of the context such as the what, the where, the who and the how.
A recap on what you will learn on the course:
* You learn what the essential elements of a great story are.
* You get templates that enable you to write powerful stories.
* You also learn storytelling from analysis of three successful Hollywood movies and a book.
* You also learn the top tips on storytelling as given by the speechwriter to Barack Obama, when he was in the office!
You will be able to apply these concepts in:
* Blog posts
* Social media posts
* Live and pre-recorded videos
* Speaking from the stage
It’s a great course with good examples to understand the sticky story formula in public speaking.
Great course with good stories and tips.
I really love at the presenter is keeping the information concise and to the point, quick take-aways that will be easily utilized.